Rules for completing a questionnaire example. How to write a questionnaire correctly

Adding an introduction to a survey

1. Open the section in the survey Create a survey.
2. Add introductory page using the CONSTRUCTOR on the left side panel.
3. Click text in the diagram to edit page title And page description.

Writing an introduction

Briefly explain the topic and purpose of the survey in simple language. The introduction should contain only three or four sentences, a few short paragraphs at most.

Include the following useful information in your introduction:

• your name and the name of the company or organization you represent;
• Purpose of the survey or what you want to know
• How do you use the answers to change the situation?
• are the answers ;
• important instructions that are not explained in the survey questions themselves;
• required by your company or organization.

It may be that some of the survey questions will not apply to all participating respondents. You can direct respondents directly to relevant questions and allow them to skip questions that are not relevant to them. This will improve the survey experience for respondents and the success of your survey project.

ADVICE! Learn tips and techniques to help you understand what it takes to make better decisions - Surveys 101 (English only).

Introduction examples

Example 1

If you want to receive feedback from your customers, be clear about what you will use it for. This will let customers know that you recognize and value the time they take to provide feedback.

Example 2

When using SurveyMonkey Audience, if your target audience is respondents who don't exactly meet your targeting goals, you can add a few sentences in your intro explaining that the survey should be treated as a hypothetical scenario.

For example, if you can't specifically address women who are getting married soon, you can ask married women remember the time when they were planning their wedding.

Dear student!

This study is being conducted to study your attitude towards the need to be able to choose goals in life and achieve them. The results of the study will be used to develop mechanisms for improving the quality of education and the effectiveness of the educational process.

Your sincere answers are very important to accurately determine the solution to the problem. We thank you in advance and guarantee your anonymity.

In the questions below, please tick the answer option that you think is most correct. Try to answer as frankly as possible.

Direct questions

1. Do you think a person needs to set goals for himself and achieve them?

001 yes, a person must have a goal and try to achieve it.

002 goals should only be set sometimes, the end result is not important.

003 no, goals are not important, you just need to live, satisfying the needs that arise.

2. Do you consider yourself a purposeful person?

005 to some extent.

3. How many goals should a person have?

There are a lot of 007, they change, new ones appear.

008 are few, they are monotonous, new ones do not appear.

009 shouldn't exist at all.

4. When you set a goal, who or what and how often makes you set this goal?

At each point, select a frequency.

5. What is more important to you, the final result of your actions or the process of achieving a goal or task?

034 the process is more important to me.

035 the end result is more important to me.

036 both the process and the result are important.

037 absolutely nothing is important.

6. How do you feel when you achieve the desired result?

038 I feel a feeling of joy and emotional uplift.

039 I am indifferent to this.

040 I am upset (the result has been achieved - there is nothing more to strive for).

7. How do you feel when you don’t achieve the desired result?

041 I get very upset and experience a loss of strength.

042 I am indifferent to this.

043 I experience an emotional and energetic uplift (I want to try again and again to achieve my goal).

8. Do you always achieve your goals?

044 always.

045 almost always.

046 sometimes.

047 very rare.

048 never.

9. If you have goals, what are they mainly aimed at?

049 to improve my financial condition.

050 to receive a good education (intellectual and spiritual growth).

051 for enjoying life.

052 I don’t have any goals at all.

10. If you are a goal-oriented person, does your goal-orientation help you to master the material well, get good grades, pass exams and tests?

053 yes, definitely.

054 almost always.

055 sometimes.

056 no, it doesn't help.

11. What do you think is the best way to take the exam?

057 prepare well and pass.

058 prepare cheat sheets and use them in the exam.

059 beg the teacher for a “C” for attending his subject.

060 use your contacts.

061 Your answer

12. What motive drives you when passing an exam or test?

062 I just like to study.

063 get a good grade, transfer to the next course.

064 expectation of material benefits (parents' promise to reward me for successfully passing a subject; my scholarship for the next semester depends on how I pass this subject).

065 just to pass this hated subject.

13. What goal do you pursue while studying at a university?

066 get a good education, graduate from graduate school, do science.

067 get a good education, become a great specialist and work in your specialty.

068 get a diploma and get out of the army.

069 I went to university simply because it was prestigious.

070 Your answer

071 14. How are you going to find a job after graduating from university?

071 through the labor exchange.

072 by sending your resume to various organizations via the Internet.

073 using dating.

074 I'm already working

075 I haven't thought about it yet.

15. What kind of job would you like to get?

076 in a specialty, even a low-paid one.

077 any highly paid.

078 I will wait for a job in my specialty, but with a higher pay.

079 I will open my own business.

16. If you work in your specialty, will you improve in this area?

080 yes, I will regularly take advanced training courses and be interested in all the new developments in my profession.

081 yes, if I have free time for it.

082 no, I am satisfied with my initial knowledge.

17. Having received an education, Good work, what do you want to achieve in life?

083 material well-being (wealth, become a millionaire).

084 I will send mine material resources to develop their spiritual level(travel, literature, theater).

085 I will engage in self-improvement, self-realization as an individual (discovering new opportunities in myself, knowing myself).

086 Your answer option

18. Would you like your children to continue your work or for them to have their own goals, their own paths?

087 yes, everything that I failed to do, my children will do.

088 I would like my children to follow in my footsteps if they have such a desire.

089 no, everyone should have their own goal and their own ways to achieve it.

Your data:

20. Age.

092 Specify

21. What course are you a student of?

093 Please indicate

22. Form of training:

094 paid.

095 budget.

23. The university where you study:

096 Specify

Dear student, thank you for participating in the survey.

Like other students of sociological departments, students of the Institute of Psychology, Sociology and Social Relations of Moscow State Pedagogical University regularly participate in conducting sociological surveys. As a rule, they independently compose survey questions and then edit them. scientific supervisors. Below are sample questionnaires, compiled by IPSSO teachers and students.

Example of questionnaire No. 1 on the topic “Attitude of modern youth to religion and morality”

Dear survey participant, we ask you to answer the questions below. Your answers will help in organizing international conference"Psychology of morality and religion: XXI century." The survey is anonymous and the data obtained will only be used in aggregate form. When answering each question, choose one answer option (unless otherwise indicated in the wording of the question).

• 1. What's your gender:
  • a) male;
  • b) female.
• 2. Your age:
  • a) under 17 years of age;
  • b) 17–22 years old;
  • c) 23–27 years old;
  • d) over 27 years old.
• 3. Your education:
  • a) incomplete secondary school;
  • b) average;
  • c) incomplete higher education;
  • d) higher.
• 4. What religion do you profess?
• a) Orthodoxy;
• b) non-Orthodox Christianity (Catholicism, Protestantism);
• c) Judaism;
• d) Islam;
• e) another (non-Abrahamic) religion;
• c) I don't believe it.
• 5. To what extent do you consider yourself a religious person?

Mark one of 10 points on a scale where the numbers increase in order of increasing religious feeling:

I do not believe 12 3 456789 10 I believe

• 6. Are there any religious traditions or customs in your family (visiting a temple, performing rituals, reading religious literature, etc.)?
• a) yes;
• b) yes, such traditions exist, but we do not attach much importance to them;
• c) no.
• 7. How often do you attend religious services?
• a) never;
• b) once a year or less;
• c) once a month or once every six months;
• d) once a week or more often.
• 8. Do you celebrate religious holidays?
• a) yes, constantly, we have a calendar where all the holidays of our faith are marked;
• b) yes, but only the most famous ones;
• c) rarely, when it happens;
• d) no, in our circle this is not accepted.
• 9. If you have ever taken part in religious rites, then why?
• a) because it is necessary for the believer;
• b) because it looks beautiful from the outside;
• c) participated out of simple curiosity;
• d) went out for company with friends (relatives);
• e) I do not take part in such rituals.
• 10. When choosing clothes (jewelry), are you guided by the preferences of your religion?
• a) yes, I always choose clothes that do not contradict religious norms;
• b) usually yes, but if I really like the thing, then despite the discrepancy with the norms of my religion, I will buy it;
• c) religious symbolism in clothes (jewelry) is just part of my style;
• d) no, my appearance is not connected with religion.
• 11. Does religion influence your professional (educational) activities?
• a) yes, I have chosen a profession (specialty) that does not contradict ethical standards my religion;
• b) partly, this rather concerns relationships with employees (classmates). We selflessly help each other and congratulate each other on religious holidays;
• c) no, religion does not have any impact on my work (study).
• 12. Does religion influence your behavior (lifestyle)?
• a) yes, I always live according to the requirements of my religion and refuse everything that falls under a religious prohibition;
• b) I try to comply with religious ethical standards (I try not to enter into conflicts with people, I don’t swear, I don’t intentionally deceive);
• c) my lifestyle does not depend on religious beliefs. I decide for myself how to live.
• 13. What actions could you justify?

Please tick the answer options that are closest to you.

14. Which of the 10 biblical commandments do you consider the most important to fulfill?

Please tick the answer options that are closest to you.

• 15. Do you trust the modern clergy?
• a) yes;
• b) no.
• 16. Are you capable of committing an act that is unacceptable from the standpoint of your religion, but is not condemned, and perhaps even approved by society?
• a) definitely not;
• b) why not? After all, there are many things now accepted in society that are not approved from a religious point of view;
• c) my actions cannot be influenced by religion.
• 17. Indicate your attitude towards persons who act immorally, but only in those cases when deviation from morality does not show harm to others?
• a) tolerant (with understanding);
• b) indifferent;
• c) sharply negative.
• 18. Why do some people disregard moral standards?
• a) people sincerely do not realize their importance for society;
• b) people are simply trying to assert themselves;
• c) people are accustomed to not following the rules established by others;
• d) people are confident that they will not be punished;
• e) moral standards are too difficult to comply with;
• e) other.
• 19. How do you think one can justify immoral actions?
• a) young age;
• b) the insignificance of moral or material damage caused to people;
• c) acting in a state of extreme vital necessity;
• d) ignorance of moral standards;
• k) nothing;
• e) other.
• 20. Do you agree with the statement that the modern way of life and the secular value system contribute to the spread of immoral acts?
• a) yes;
• b) no.
• 21. How do you think we can prevent the spread of immorality in society?
• a) explaining the practical importance of observing moral standards;
• b) toughening penalties for various offenses;
• c) personal example;
• d) propaganda of religious moral values;
• d) other.
• 22. Should it be introduced in schools and universities academic discipline, which would introduce students to the main provisions of religious doctrines?
• a) yes, it is necessary to introduce “Fundamentals of Religious Knowledge” as a compulsory subject, and it is desirable that the classes be taught by a clergyman;
• b) it is possible to introduce only a purely introductory course like “History of Religions” or “Religious Studies”;
• c) any such discipline can be taught only optionally, at the request of students;
• d) we have a secular state, and any propaganda of religion should be taken out of educational institutions.

Thank you for participating!

Example of questionnaire No. 2 on the topic “Attitude of Moscow youth to the ideas of feminism”

Hello! We invite you to take part in sociological survey youth. Please answer 20 questions. The questionnaire is anonymous, and the data obtained will be used for scientific and practical purposes.

• 1. What's your gender:
  • a) female;
  • b) male.
• 2. Your age:
  • a) 18–21 years old;
  • b) 22–25 years old;
  • c) 26–29 years old.
• 3. Your education:
  • a) below average;
  • b) average;
  • c) secondary specialized;
  • d) incomplete higher education;
  • d) higher.
• 4. Your marital status:
  • a) not married;
  • b) married;
  • c) civil marriage.
• 5. Do you think feminism is:
  • a) the struggle of discriminated women for equal social rights with men;
  • b) the desire of women to dominate men;
  • c) a political movement whose goal is to give women voting rights;
• 6. How do you feel about the ideas of feminism?
• a) I fully approve;
• b) I partially approve;
• c) I categorically deny;
• d) I am indifferent.
• 7. Has feminism survived to this day?
• a) yes, of course;
• b) yes, but it has changed a lot in recent years;
• c) no.
• 8. Today in Russia there are a number of women's social movements. Do you think their actions demonstrate feminist ideas?
• a) yes, because women in them defend women's rights;
• b) possible, but it does not make sense in Russia;
• c) no, since they do not have a specific ideology;
• d) other (write what exactly);
• d) I find it difficult to answer.
• 9. Are women's rights currently violated in Russia?
• a) yes;
• b) yes, in some matters;
• c) no.
• 10. Equality between men and women is:
  • a) equal social rights;
  • b) equal rights and responsibilities;

η) something from the realm of fantasy;

• d) other (write what exactly).
• 11. Can a man and a woman change social roles?
• a) yes, of course: a man can perform the duties of a woman, and a woman – the duties of a man;
• b) yes, they can, but not in all areas of activity;
• c) yes, they can, but, as a rule, this does not lead to anything good;
• d) no, this is unnatural.
• 12. If a woman occupies a “ruling” position in the family, then this:
  • a) unacceptable;
  • b) normal;
  • c) permissible if she uses this position for the benefit of the family and without humiliating her husband;
  • d) other (write what exactly).
• 13. Will you be repulsed by attempts by members of the opposite sex to dominate you?
• a) yes, in any case;
• b) no, at a moderate level this is acceptable;
• c) no, I take it calmly.
• 14. How can girls' passion for feminism affect their interactions with young people?
• a) not at all;
• b) most of these girls will be single;
• c) young people will receive an incentive to take everything in their relationships into their own hands;
• d) young men will “sit on the neck” of such girls;
• e) there will be constant quarrels over who is in charge in the relationship;
• g) I find it difficult to answer.
• 15. What can lead young man to agree with the ideas of feminism?
• a) fundamental support for the idea of ​​social equality;
• b) the influence of a social circle in which there are feminist girls;
• c) the influence of gender stereotypes formed in the family;
• d) love for a feminist girl;
• k) influence of propaganda;
• f) other (write what exactly);
• g) I find it difficult to answer.
• 16. How easy is it for a young man to communicate with a girl who recognizes the ideas of feminism?
• a) quite easy;
• b) difficult;
• c) simply impossible;
• d) I find it difficult to answer.
• 17. What are the main problems that may arise when a young man communicates with a feminist girl?
• a) conflict due to mutual desire for leadership;
• b) mutual misunderstanding;
• c) desire to communicate less with each other;
• d) conflict due to the young man’s desire to “re-educate” his girlfriend;
• e) ridicule and insults from a partner;
• f) there should be no problems;
• g) other (write what exactly);
• h) I find it difficult to answer.
• 18. How does the image of a feminist girl make you feel?
• a) attracts;
• b) arouses curiosity;
• c) causes laughter;
• d) repels;
• e) causes indifference;
• f) other (write what exactly).
• 19. Would you communicate with a feminist girl?
• a) yes, since I also adhere to the ideas of feminism;
• b) yes, because for me ideological differences are not so important;
• c) yes, but with great caution;
• d) no, in no case;
• d) I find it difficult to answer.
• 20. Are there any people you know who are prone to feminism?
• a) yes, I communicate with such a person (people);
• b) no;
• c) I find it difficult to answer.

Thank you!

Example of questionnaire No. 3 on the topic “The problem of unemployment of young specialists”

Dear respondent!

We ask you to take part in a sociological study conducted to clarify the attitude of Moscow youth to the problem of unemployment of young professionals. You will be asked several questions. Select the answer option that best matches your opinion. We guarantee the anonymity and confidentiality of the information received.

• 1. Do you think unemployment is:
  • a) a generally positive phenomenon in the country’s economy (an incentive to improve the skills and activity of the population);
  • b) natural reality (costs market economy, without which it will not be able to work);
  • c) negative phenomenon (cause social conflicts and increased crime).
• 2. What do you think is the unemployment rate in Moscow today?
• a) tall;
• b) normal (natural);
• c) low.
• 3. What, in your opinion, are the main reasons for unemployment in Moscow?
• a) reduction in industrial production;
• b) influx of migrants from neighboring countries;
• c) the emergence of completely new sectors of the economy for which it is difficult to find personnel;
• d) other (write)___________________________.
• 4. What categories of people, in your opinion, are most susceptible to unemployment today?
• a) young people;
• b) middle-aged people (from 30 to 40 years old);
• c) older people (from 40 to 55 years old);
• d) pensioners;
• e) other (specify)______________________________.
• 5. What are your plans after graduation?
• a) I’ll go to work;
• b) I will continue my studies at my university (master’s degree, postgraduate study);
• c) I’m going to get a new education at another university;
• d) I will go to serve in the army;
• d) your own option_________________________________.
• 6. When applying for a job, you expect:
  • a) assistance from relatives and friends;
  • b) assistance from an educational institution;
  • c) employment service;
  • d) employment agencies;
  • e) own abilities;
  • f) a favorable combination of circumstances;
  • g) other (specify)______________________________.
• 7. What reasons, in your opinion, may influence the refusal to employ a young specialist?
• a) lack of practical experience;
• b) the candidate’s personal qualities do not appeal to the employer;
• c) unfavorable family situation;
• d) lack of education;
• e) lack of vacancies;
• f) the administration's bias against "green" employees;
• g) other reasons_________________________________.
• 8. Would you like to undergo a “postgraduate” internship at a company with the possibility of further employment?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 9. Have you ever tried to find a job?
• a) yes;
• b) no.
• 10. Do you have an urgent need to get a job?
• a) yes;
• b) no.
• 11. What is most important to you when choosing a place to work?
• a) the level of salary offered;
• b) the prestige of the company;
• c) socio-psychological climate in the organization;
• d) field of activity;
• e) opportunity for self-expression;
• f) opportunity for professional growth;
• g) gaining practical experience;
• h) flexible work schedule;
• and other___________________________________.
• 12. Do you consider doing business as an alternative for yourself if you are unable to find a job?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 13. If you were organizing own business, what would you do?
• 14. What do you personally dislike about unemployment?
• a) decrease in social status;
• b) lack of money;
• c) a narrow circle of friends;
• d) inability to realize oneself;
• e) financial dependence on parents;
• e) nothing;
• g) other__________________________________________.
• 15. What reasons do you think contribute to the unemployment of young professionals in Moscow?
• a) excessive claims by young people themselves regarding their desired place of work;
• b) lack of desire of employers to employ young specialists;
• c) lack of attention of the local administration to issues of employment of Moscow youth;
• d) the reluctance of young people themselves to work;
• e) other______________________________________________.
• 16. In your opinion, is it easier to find a job in Moscow than in other cities?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 17. The situation when a young specialist with higher education does not work, due to:
  • a) inability to find a job;
  • b) unwillingness to work;
  • c) unsatisfactory working conditions.
• 18. Do you think it is possible to combat the problem of unemployment?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 19. What do you think are the ways to combat unemployment?
• a) creation of new jobs;
• b) creation of labor exchanges and other types of employment services;
• c) improving the qualifications of employees;
• d) support for the development of small and medium-sized businesses;
• e) redistribution of jobs in favor of the local population over visitors;
• d) other__________________________________________.
• 20. Do you think that enterprises should prepare specialists for themselves in advance by concluding agreements with educational institutions on the employment of their graduates?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 21. What kind of help would you like to receive from a professional consultant at the employment service?
• a) find out which professions are in demand on the labor market;
• b) undergo testing for the purpose of professional self-determination;
• c) choose educational institution for subsequent admission;
• d) find a job;
• d) none;
• f) other help______________________________.
• 22. Who do you think is to blame for the current situation with unemployment of young professionals?
• a) state;
• b) labor exchanges;
• c) youth;
• d) employers;
• e) enterprises;
• f) educational institutions;
• 23. Are there any unemployed people in your family today?
• a) yes;
• b) no.
• 24. In what form do you think the state could support job seekers young professionals? (Check several items);
• a) organization of advanced training courses (or retraining);
• b) distribution of university graduates to work in their specialty;
• c) financial support for starting your own business;
• d) creation of jobs;
• e) development of youth labor exchanges;
• f) creation of centers for socio-psychological adaptation of graduates;
• g) other (write)_________________________________.
• 25. How do you feel about cases of refusal to hire women?
• a) in my opinion, this is a far-fetched problem;
• b) with understanding - there are professions intended only for men;
• V) negative – gender discrimination is unacceptable. Please provide some information about yourself.
• 26. Your age?
• a) less than 20 years;
• b) from 20 to 25 years;
• c) from 25 to 30 years.
• 27. What's your gender?
• a) male;
• b) female.
• 28. What education do you have?
• a) general average;
• b) initial professional;
• c) secondary vocational;
• d) higher;
• e) unfinished higher education.

Thank you! Good luck in finding a job!

Example of questionnaire No. 4 on the topic “Causes of conflicts in a young family”

• 1. What's your gender?
• a) male;
• b) female.
• 2. Your age?
• a) up to 21 years of age;
• b) 21–25 years old;
• c) 26–30 legs;
• d) 31–35 years old.
• 3. Your education?
• a) average;
• b) secondary specialized;
• c) incomplete higher education;
• d) higher.
• 4. Is your marriage officially registered?
• a) yes, our marriage is registered in the registry office;
• b) no, we live in a “civil marriage”;
• c) I am not in a marital relationship.
• 5. Please indicate the duration of your marriage:
  • a) up to 1 year;
  • b) 1–3 years;
  • c) 4–6 years;
  • d) 7–9 years;
  • e) more than 9 years;
  • f) I am not married.
• 6. Do you have any children?
• a) yes, one child;
• b) yes, two children;
• c) three or more children;
• d) there are no children, but we are planning to have a child;
• e) there are no children, and for now we do not plan to have them.
• 7. Are you satisfied with your family's income?
• a) yes, completely;
• b) rather yes;
• c) not really;
• d) no, I’m not completely satisfied.
• 8. Please indicate your living conditions:
  • a) we have our own housing;
  • b) we live with our parents (other relatives);
  • c) we rent housing;
  • d) took out a home loan;
  • d) we live in a hostel.
• 9. How satisfied are you with your living conditions?
• a) completely satisfied;
• b) satisfied, but not completely;
• c) are not satisfied at all.
• 10. How do you assess the psychological situation in your family?
• a) favorable;
• b) satisfactory;
• c) uncomfortable;
• d) conflict.
• 11. Are you experiencing serious conflicts in your family?
• a) yes, often;
• b) yes, from time to time;
• c) no.
• 12. What are the main causes of conflict in your family? You can select multiple answer options:
  • a) housing problem, domestic unsettlement;
  • b) lack of financial resources, low level of income;
  • c) problems with employment;
  • d) problems with placing children in (pre-)school institutions;
  • e) problems in relationships with the parents of one or both spouses;
  • e) bad habits(alcoholism, smoking, gambling addiction);
  • g) lack of warmth in relationships, communication problems;
  • h) adultery, jealousy;
  • i) lack of common interests, difference in education;
  • j) rudeness, violence on the part of the spouse;
  • k) lack of common views, beliefs (political, religious);
  • m) the desire of the spouse to pursue a career;
  • m) problems with giving birth and raising a child;
  • o) repayment of debt (loan);
  • n) there are no conflicts in our family;
  • p) other (write what exactly)__________________________.
• 13. What, in your opinion, are the main problems of young families in our country? You can choose several answer options:
  • a) housing problems;
  • b) low salaries;
  • c) unemployment;
  • d) the need to combine work and study;
  • e) lack of support from the state;
  • f) problems in personal relationships between spouses;
  • g) conflicts between parents and children;
  • h) youth are unprepared to make responsible decisions;
  • i) other (write what exactly)___________________________.
• 14. What often leads to the creation conflict situations in family?
• a) social problems (domestic instability, lack of money);
• b) psychological problems (lack of mutual understanding, difference in characters);
• c) value differences (different beliefs and interests);
• d) I find it difficult to answer.
• 15. Does the socio-economic situation in the country affect conflicts in your family?
• a) yes, and very strongly;
• b) yes, but not significantly;
• c) no, does not affect;
• d) I find it difficult to answer.
• 16. How seriously can different ethnic (or religious) affiliations of spouses affect family conflicts?
• a) has a very strong influence;
• b) influences, but only if there is no love between the spouses;
• c) has virtually no effect;
• d) I find it difficult to answer.
• 17. Is there a direct relationship between family conflicts and the level of education of spouses?
• a) yes, of course;
• b) yes, but it rarely appears;
• c) no;
• d) I find it difficult to answer.
• 18. Who do you think should solve the problems of young families?
• a) the spouses themselves;
• b) spouses with the help of relatives and friends;
• c) state;
• d) other (write what exactly)___________________________
• 19. How do you feel about public policy support for a young family?
• a) I think it is effective;
• b) I consider it ineffective;
• c) I find it difficult to answer.
• 20. Do you participate in any government programs to support young families?
• a) no;
• b) no, but we would like to;
• c) yes, we participate in (specify which ones)______________________

The first thing you need to do when starting to compile a questionnaire is to determine its goals. Without this step, all subsequent work is meaningless. The content of the questionnaire directly depends on the goals of the questionnaire: questions, answer options, introduction, conclusion.

Most often, the main purpose of a survey is to identify customer needs. The information obtained will allow us to adjust the company’s assortment policy, update the model range, improve the quality of customer service, and introduce new forms of cooperation.

Questionnaires can also be used for the following purposes:

informing about something (for example, about the launch of a new project, about the introduction of new working conditions, about structural changes);

promotion of new products;

demonstrating the company's success.

After all, by filling out the questionnaire, the participant not only expresses his opinion, but also receives information from the questions posed and answer options.

The way the question is worded determines whether respondents will understand it and respond accordingly to the question asked of them. If the question is formulated ambiguously, the reliability of the data obtained is reduced. It is precisely in order to make sure that all questions are perceived correctly, that they are understandable to respondents, questionnaire testing (or pilot study). For testing, several people are asked to fill out the questionnaire. It is advisable that the developer be present when filling out, then he will see which questions cause difficulties for the respondent. You can also test the questionnaire over the phone. The questionnaire can use both open and closed questions.

Closed questions are questions that offer certain answer options, from which the respondent must choose the option that suits him (or several options, depending on the purpose of the question).

It is better to use closed questions when the set of possible answer options is known and the main task is to understand how many respondents will prefer one or another answer option.

Open questions do not provide answer options and leave it to the respondent to formulate the answer himself. Open questions are used if the developer does not know the possible answer options in advance, and his task is to identify the entire range of opinions on the issue.

The questionnaire should consist of 3 parts:

Introductory part

Main block of questions

Final part

The introductory part includes:

The introductory part should clarify to respondents the purpose of the survey and show that This is exactly what the company plans to do with the information it receives. It is important to show that the purpose of the questionnaire is not just empty curiosity, or a tradition that has long lost its meaning, but to obtain the necessary information that will be used by the company in the interests of the clients themselves. In addition, the introductory part not only provides the respondent with the necessary explanations and instructions. This is also a tribute to the participants. A questionnaire that begins immediately with questions, without any additional explanations or comments at an unconscious level, it is associated with interrogation and causes a desire to refuse the questionnaire. Also, in order to get involved in any activity, a person needs a certain time; this is the psychology of information perception. And the introductory part allows you to set up the participant for the survey process, help him get involved in the new kind activities. Therefore, the introductory part cannot be ignored.

The final part of the questionnaire usually includes:

An open question about wishes and suggestions, so that participants have the opportunity to express any opinion, even if it does not fit into the format of the questionnaire. ()

For example, your wishes and suggestions from ABC company

Information about the respondent (in the jargon of sociologists, this part is called a “passport”, i.e. personal data about the respondent himself or, as in our case, about his company)

Thanks for participating in the survey. Usually this block of the final part of the questionnaire consists of just one word “Thank you!” And don’t be confused by the fact that in the introductory part we already expressed gratitude to the participants. You really have a lot to thank for the members who took the time to make sure you got the information you needed. In addition, in the introductory part we thank you for agreeing to participate in the survey, and at the end of the questionnaire we thank you for the fact that the questionnaire has been filled out and the person has done some work for us. Very important Special attention

The general principle of the sequence of questions is that simpler questions are placed first in the questionnaire, the answer to which does not require much thought from the respondent. This is done in order to gradually involve the respondent in the process and awaken his interest in filling out. If you ask difficult questions right away, this can lead to abandoning the survey altogether. Complex questions are usually placed in the middle of the questionnaire, when the person has already worked hard, feels interested in the process, but has not yet gotten tired.

Also, if possible, it is better to arrange questions in semantic blocks. In the sequence of questions the respondent must feel a certain logic that works to achieve the goals stated in the introductory part.

Designing a profile is an opportunity to show clients your professionalism and style. Let's list the most important Rules for filling out questionnaires:

1) The application form must use corporate identity. If the company has adopted the Arial font, then you should not use Garamond, just because it allows you to save space and “shove” more questions into the questionnaire.

2) Font The questionnaire must be large enough (at least 12 font).

3) Questions should be separated from each other each other with spaces. It is better to highlight the questions themselves in bold, and not highlight the answer options. This allows respondents to better understand the question and not skip questions simply because they are invisible.

4) If the question open, must be left enough space, so that you can enter the answer by hand. We saw forms where it was almost impossible to enter anything.

5) If the question is complex, then it makes sense to give additional instructions. It is better to separate this instruction from the text of the question itself (for example, using italics).

6) Not it costs to print the form on both sides of the sheet. This can lead to a large number of incomplete questionnaires. The exception is if the questionnaire is formatted as a booklet (for example, an A4 sheet folded in half).

In conclusion, I would like to note once again that compiling questionnaires is not as simple as it seems at first glance. Therefore, its compilation must be taken with the utmost seriousness, not forgetting after its compilation to at least check compliance with each of the principles we have listed in this article.

Instructions

The scheme “what they produce, they will buy” has long been out of date. The focus has shifted towards the tastes of consumers, their needs, and innermost desires. In addition, people now freely express their opinions on any issue.

The structure of the questionnaire is as follows: 1. Introduction. A place to welcome and explain the purpose of filling out the questionnaire.
2. Instructions for filling out, if required. State them clearly so that any respondent can understand them the first time.
3. Information about the respondent. If this is an anonymous survey, skip this step.
4. Questions
5. Gratitude or wishes to the respondent.

Follow the rules for writing questions. Arrange the questions in order from easy to difficult. Thus, the respondent will relax and be ready to answer more personal questions. Formulate questions unambiguously, without hidden meanings or complex phrases. Consider all answer options for closed-ended questions. Leave enough room for a response when open. Do not use phrases that may encourage the respondent to answer incorrectly. Always be neutral. Don't force the filler to do complex calculations. Break down the required data into several questions and make calculations at the questionnaire processing stage. Respect your respondent. Be polite and careful in your expressions. Nothing should cause hostility or embarrassment.

Don't forget to check the profile. Read it out loud and cross out all the unnecessary words that do not convey information but only clutter the text. Make sure your wording is clear and correct. Check the level of questions and the target audience. Distribute several questionnaires to your friends. Take into account any misunderstandings that arise; if necessary, completely rewrite some questions.

If answering the questions of the questionnaire is easy and simple, it does not cause difficulties in perception and negative emotions, it is filled out in one go, which means it is compiled correctly and is ready for conducting a survey.

Sources:

• Rules for writing questions

Tip 2: Marketing research: how to write a questionnaire

At first entrepreneurial activity You may not have the funds to pay for the services of a professional marketer. Neglecting market research is unacceptable. This may result in wastage of available funds. A simple questionnaire for marketing research you can compose it yourself.

Instructions

Select the most from the list main question. The questionnaire will be dedicated to him. If other questions also urgently need to be answered, create other questionnaires for them. Otherwise, you risk confusing yourself and confusing the people who answer the survey questions. Follow the rule “One marketing research = finding an answer to one question.”

Write different formulations of the main question. You know that there are auditory, visual and kinesthetic learners. These are people who perceive and interpret the same information differently. That is, they will not understand the same asked question. If necessary, find detailed information about these types of people. Formulate the same question in different ways to “tailor” it to the perception of any person who will answer the questionnaire. Note - we're talking about only about one survey question that you found in step 2.

“Dilute” the resulting formulations with questions about other events or things. People are usually afraid of giving the "wrong" answer to a question. They may lie when answering survey questions to appear smart. Therefore, you must take care that they do not guess what you want to know. To do this, different formulations of your main question must be placed in different parts questionnaires, between other questions that are not relevant and do not interest you at all. This little trick will allow you to get a true picture of the market you are studying.

Test the received questionnaire. Select 100 people and have them answer the survey. Analyze their answers. The purpose of the analysis is to find out which question formulations people do not understand.

Make any necessary adjustments to the text. State unclear questions differently.

note

Not all survey readers will understand what you want to achieve from them. Sometimes clarification is needed for difficult questions. If appropriate, provide example answers. But do it in such a way as not to push the person towards the “correct” or desired answers. Otherwise, the research results will be distorted.

Helpful advice

If the market research questionnaire will be distributed to people in printed form, increase the font size of the text. Make sure that people with poor vision do not have to peer at small text.

If you want to conduct sociological research, you need to think through methods for obtaining information on the issue of interest to you. This could be an experiment, observation, interview method or questionnaire. Distinctive feature questionnaire is an opportunity to interview a large number of respondents in as soon as possible.

Instructions

You will need to clearly define the problem you have decided to investigate. Study the necessary theoretical information, as well as previously accumulated practical experience in solving it. It will also be useful to pay attention to statistical data. This will help you in formulating the topic of the survey and its constituent questions.

Any questionnaire must contain instructions: write a few short sentences in which you explain to the respondent what is required of him. Be polite, start with a greeting.

The survey can be either anonymous or with the indication of the “profile” data of the respondents. In the first case, it will be easier to find people willing to fill out the questionnaire, but remember that anonymity reduces the sense of responsibility, and this may affect the quality of the information.

Regarding the required number of respondents, that is, people who need to be interviewed: their number will depend on the scale of the findings of your research, as well as on the methods of statistical data processing.
The minimum number of participants is usually 25 people.

Formulate questions in such a way that they are understandable to all respondents, do not use scientific terms unnecessarily, and avoid complex sentences. This will make the task easier for the respondent and reduce the time it takes to fill out the questionnaire.

Questions can be either open, when the respondent must formulate his own answer, or closed, when he is asked to choose one or more options from the already proposed answers. You can create combined questions that will include answer options and the line “your option.”

Arrange the questions in such a sequence that the most difficult ones are in the middle, and the easier ones are at the end and beginning of the questionnaire. This rule for compiling questionnaires is associated with the peculiarities of memorizing and perceiving information formulated by Ebbinghaus.

At the end of the survey, be sure to thank the respondent for their participation.

Video on the topic

Helpful advice

For convenience and saving resources, you can conduct a survey in in social networks.

Sources:

• Questionnaire

Taking into account the buyer's opinion is very important when developing marketing strategy store. What categories of citizens come most often to buy goods? How old are they, what social status? All this can be found out by completing a buyer questionnaire.

Instructions

It’s unlikely that anyone will agree to fill out a form just like that. Therefore, it is worth planning a promotion with a prize draw or discounts on purchases. Regular customers will definitely take part in it. To do this, they will have to fill out a questionnaire in which they need to enter all the questions of interest.

Social status of the buyer. This indicator can be identified by asking the question: “How much do you spend on average on grocery purchases?” In addition to this, you need to ask: “How often do you visit our store?” This will allow you to understand how wealthy buyers usually enter the shopping pavilion.

Contact information - email or phone. In the event that the prize draw is closed, this data is needed to notify the winners. More on email or mobile phone You can send information about discounts, sales and other events of interest to the buyer.

note

Conducting a survey of customers of a hypermarket chain in St. Petersburg. The final questionnaire for the survey is formed on the basis of the format and objectives of the study, supplemented by questions and blocks important for the study. Marketing agency Life-Marketing provides services for conducting consumer surveys and studying consumer demand.

Helpful advice

A customer survey questionnaire is one of the most common methods of marketing research necessary to study the demand for an individual product or a group of products, to study the degree of customer loyalty to the manufacturing company, etc. This questionnaire is effective and convenient tool to study consumer demand for new products...

Sources:

• customer survey

Before an interview, most companies ask applicants to fill out a questionnaire with basic questions about themselves, their skills, and desires for work. Such a questionnaire should be quite short and informative, i.e., it should contain only those questions that the resume does not answer.

Instructions

The point of the questionnaire is that it is also the “calling card” of the applicant. Therefore, make sure that her questions complement the applicant’s resume and highlight the features that distinguish him from the rest.

The next question is to ask the applicant to briefly describe the skills and knowledge he has that would be useful to him in your company for the position he is interested in. You will need to ask him about this, but if he briefly writes about it, you will not forget or confuse him with another.

Include a question about the applicant's achievements in the application. This also applies to what you can reveal about yourself in an interview. It will be easier for the HR manager if this is briefly reflected in the questionnaire.

Ask the applicant to provide phone numbers or email addresses of those people who could give him recommendations. If you are hesitating between two or three candidates, you can contact their previous employers and clarify important points.

Include in the questionnaire questions about the desired compensation and work schedule, if it may change. This way, you can immediately weed out applicants with too high salary expectations and insufficient qualifications. A question about the schedule will help you immediately divide candidates into those ready to work in the morning and in the evenings, or according to another schedule.

Remember that the questionnaire should be short, otherwise it will take too much time to fill out and process - both for the candidate and for you. In addition, a lot (university, work experience) can be learned from a resume, and duplicating information makes no sense.

Video on the topic

Questionnaires and questionnaires can be used for various needs of the enterprise. First, they are included in the marketing research plan, which is designed to evaluate consumer opinion. Secondly, the questionnaire may contain questions that will help the company clearly formulate the needs and requirements of the customer. In this case, the questionnaires are more like technical task.

Instructions

Ask clear questions. The questionnaire should consist only of specific questions that are designed to this category persons Consider the social status of the interviewee and his education. This is the only way you will get a specific answer. The question should not be ambiguous. Each question should relate to one topic.

Ask questions that will elicit a truthful response. This falls into the category of questions about sensitive topics related to personal life and preferences, when people try to avoid answering. Basically, such questions are answered not from personal experience, but according to social norms.